Sergio Gonzales on Leveling Up Through Marketing, Tracking, and KPIs

Hear from Sergio Gonzales – President of SG Associates – how he runs his boutique brokerage in Westlake Village, CA. Sergio is a strong marketer but also has a laser focus on how to track his numbers and at figuring out what KPIs drive his business. Join Sergio and Lee as they discuss how Sergio has built his Tech Stack and how he keeps it current – without chasing every new tool.

Sergio discusses his business model – how he serves his team’s agents and independent agents at his brokerage.

He also discusses their brand image and being consistent on their marketing – both in quality and frequency.

He also explains how he focuses on using specialist tools – Follow Up Boss, Ylopo, Sisu, Tom Ferry, Amplified Solutions, and more.

Learn more about Sergio and SG Associates at