Fourth quarter of the year is here, and with it comes so many things to wrap up and plan for while simultaneously experiencing a landslide of holidays and events until the end of the year. Use our guide below to help you approach this quarter with a solid plan and a sense of calm to prep yourself and your team to turn 2024 into your best year yet!
📈 Take an honest look at your 2023 goals. Did you adjust them properly to the current market conditions, or were you overly optimistic that things would go back to the way they were? Make any adjustments needed in your 2024 goal setting based on your predictions vs performance of the year so far.
👩🏫 Re-Train your team on the basics. If you’re a professional, you don’t start practicing free throws when the season starts, you master that in the off-season. Revisit and re-train your team on the basics so they are educated, confident, and ready to hit the ground running in the new year. Better yet, don’t stop training on the basics throughout the year and see how much better your team performs!
📊 Work with your team on THEIR goals. I hate to break it to you, but no one cares about your company goal. “But if YOU sell more houses to get us to that goal, you’ll make more money too!” Nope…still don’t care. Of COURSE, have a company goal. That’s necessary to any business plan! But what your team cares about is their bank account, their family and loved ones being taken care of, the food on their table, and if they can afford to go on that family vacation or not. Make your goal-setting conversations about building their book of business and accomplishing their personal goals. Keep the focus on them throughout the year and you will find that investment in them personally will pay off for you professionally.
🔎 Inspect your marketing. What marketing efforts or campaigns generated the most business for you last year? Look at reporting on what your results were so that you can lean into the messaging that resonated with your audience and do less of the things that didn’t. Keep varying your message, but double down on the types of things that were a hit.
📱 Dig into your outbound communications. Your 2023 goal has already been pre-determined by the efforts you put in earlier in the year. Sure, you may get someone who registers in your database, answers their phone, and writes a contract that will close before December 31, but you can’t count on those bluebirds to get you to the finish line. The real estate cycle from new lead to closing is anywhere from 90 days to nearly a year, depending on your local market and efforts. I’m not saying to abandon your 2023 efforts, but if you dig into your database of leads now, you will not only make up some ground to hit your 2023 goal, but you will be laying a super strong foundation of business for the first half of 2024. Educate and remind your team of this sales cycle and help them see the vision of putting in the work now to reward their future selves. The work you do today will pay you in 90-120 days from now, dig in and reward your future self!