I get asked a lot what makes Amplified Solutions different and it really comes down to our first-hand experience in real estate. We’ve sat in front of a CRM dialing and dialing and texting until our eyes crossed. We’ve shown houses until we ran out of gas. We’ve crushed and lost listing appointments. We have set up and run operations. We’ve grown teams to be in the top ten teams according to Real Trends.
Whether it’s setting up a proven Follow Up Boss system, nudging your agents to keep them accountable, calling, texting, or emailing your new leads to ensure they are worked properly, or advising on which additional resources you should use, we are here to support you as your partners in production. We get it, and everything we design for our clients is based on our experience. We all love being able to share it with you.
This week, we bring you a solid way to expand the efficiency of your database and close more of the leads you have. Click the image below to watch and learn!
Without the proper settings within your FUB System, the search for high-value buyers and sellers within your database of contacts can feel like a never-ending search.
Keeping your finger on the pulse of your database is the key to finding ways to better coach your agents and catching potential transactions before they fall through the cracks.
This week we bring you seven shortcuts to save and visit daily to help you look for trends, opportunities to praise publicly and coach privately, and potential breaks in your system.
Save these links as shortcuts to your browser and build them into your daily workflow to easily see where everything stands. They will take you directly to the report within your Follow Up Boss Account!
Next, watch our video below for an expanded discussion on how to level up your coaching strategy using Follow Up Boss Reporting.Â
If you are managing your database yourself and could use some help, we can serve all of this up and more to you, allowing you to shift your time to other priorities. Book a quick call with me here, I’d love to learn about how you’re practicing real estate, the challenges you are facing, and share how we can take this off your plate.
If your team isn’t directly reaching out to people to try to connect with them, all the fancy AI and tools in the world aren’t going to help you turn more leads into closings.
The key tools to drive production on your team are already at your fingertips in your Smart Lists, Smart List Collections, and with Smart List Zero. Use our tools and guides to help your team to understand and utilize these tools so that they are set up to reach out to the right person at the right time, with the right information to increase your chances of winning the trust and business of those looking to buy or sell in your community.
Watch the below video for a run down of Follow Up Boss Smart Lists, suggestions on how to effectively group them into collections, and how to help your team achieve Smart List Zero!
Want a proven Smart List and accountability system that works? Check out our FUB System Builds and other services here and we will do all the heavy lifting for you!
According to the Guinness Book of World Records, some of the largest collections of items ever recorded have included Star Wars Memorabilia, unopened Coca-Cola bottles, salt-and-pepper shakers, and rubber ducks.
For a lot of us humans, it’s in our nature to collect or group things together. And while I would hope that you don’t have so many Smart Lists that your agents are thinking about calling Guinness – and if you do call me so we can help you – being able to collect our Smart Lists together is the next phase of organizing our work well so that we can turn more leads into closings.
Lee, Jake, and Tiffany got together and went on a deep dive into this new Follow Up Boss feature that allows us to standardize our processes easier, give more context to the lists so that our agents can trust them, reduce clutter, and establish better workflows for leads.
Watch the video below to learn all the ins and outs of this fantastic new feature!
We have three ways to help you level up your Smart List game this week!
đ Follow Up Boss’ Smart List Collections Follow Up Boss has made an incredible new leap in helping us organize our Smart Lists! Smart List Collections allows you to group related Smart Lists to allow you to structure your team’s work and manage your leads more efficiently.
đ Watch our new YouTube Playlist of our deep dives on how to use your Smart Lists to convert more leads into transactions by clicking Play All below.
đ Get to know our new Follow Up Boss Companion app, Smart List Zero, to identify your top performers at a glance, monitor your lead reassignments in real time, and turn your FUB data into real converting action. Watch the video below!
âItâs faster if I just do it myself,” I would think. “By the time I sit someone down and teach them all this (waves hands,) I could have done a thousand other things!” Making the time to teach others and delegate effectively can be challenging and one that I can still struggle with. Knowing the long-term positive effects of taking the time to do this, has certainly helped me to overcome my resistance to it!
Delegating is key to leading effectively and by setting your team up to truly work together as a group is a move that can propel your organization to new heights.
Itâs not just about lightening your workload so that you can spend your valuable time on higher-level things, itâs ensuring that each person is operating at the highest and best use of their personal knowledge and skill set, making the team stronger as a whole.
You wear an enormous amount of hats: marketing, sales, finance, recruiting, admin, lead generation, customer serviceâŚand thatâs not even including production! Strengthening your delegation muscles will allow your team to help more clients each year by developing repeatable systems and allowing your team members to become masters in their own areas of focus. Or, said another way, whole-ass one thing.
Here are some tips to help you delegate more effectively:
â¤ď¸ Know Your Team Understand the strengths, skills, and preferences of each member of your team. Tailor your delegation based on their individual capabilities to ensure the tasks align with their expertise. This not only enhances efficiency but also boosts team morale as members feel valued for their unique contributions.
đŁď¸Clearly Define Responsibilities Provide clear and specific instructions when assigning tasks. Clearly articulate goals, expectations, and deadlines associated with each delegated responsibility. This helps eliminate ambiguity and ensures that your team members have a solid understanding of their roles and a clear path to success.
đSet Realistic Expectations Be mindful of the workload you delegate to avoid overwhelming your team members. Set realistic expectations considering their existing commitments and capabilities. This prevents burnout and maintains a healthy life-work balance within the team.
đEncourage Open Communication Foster an environment where team members feel comfortable expressing concerns or seeking clarification. Effective delegation involves a two-way communication channel, ensuring that everyone is on the same page. Encourage questions and provide constructive feedback to enhance understanding.
đProvide Adequate Resources Ensure the team has the necessary resources, tools, and information to complete their tasks successfully. A lack of resources can hinder progress and lead to frustration. Remove obstacles and help them to be a success!
đ Delegate Authority, Not Just Tasks Empower team members by delegating not only tasks but also the authority to make decisions within their assigned responsibilities. This cultivates a sense of ownership and accountability, motivating individuals to take initiative and demonstrate leadership in their roles. If you canât trust the person to make the right decision on their own, then find someone else or retain that responsibility until you have someone who can. Consistently overruling someoneâs decisions that they were tasked with can be demoralizing for the people you depend on.
âď¸ Follow Up Regularly Schedule regular check-ins to monitor progress, provide support, and address any challenges or questions. Effective delegation involves ongoing communication to ensure the team remains aligned with goals and timelines. Adjustments can be made if needed, preventing potential issues from escalating.
đŠâđŤ Provide Training and Development Opportunities Invest in the professional growth of your team members by offering training opportunities related to their delegated responsibilities. This not only enhances their skills but also increases their confidence and effectiveness in handling delegated tasks.
đ Acknowledge and Reward Success Recognize and celebrate the achievements of your team members. Positive reinforcement boosts morale and encourages a culture of excellence. Acknowledge the contributions of individuals who have completed delegated tasks, to foster a sense of accomplishment and motivation.
đ§ââď¸Learn from Experience Assess what worked well and also identify areas for improvement regularly. This ongoing self-evaluation helps refine your skills and adapt to the evolving needs of your team and the industry. Regularly evaluating your own decisions will help you grow as a leader and further develop others on your team.
Having listing leads available is useless if you aren’t confident those representing your team or brand can effectively convey the value of working with you at the listing meeting. A solid strategy to train and develop listing talent on your team is in the long-term interest of your business.
Watch our video below where we walk you through nine strategies to help your team connect and convert better at the kitchen table.
A well-utilized CRM is the backbone of an efficient, high-performing team. It’s one thing to have the latest tools and tech, but convincing your team to embrace it and be excited to use it is another ball game. Success starts with buy-in and getting your team excited about using a CRM is all about positioning it as a tool for themânot just the business. Show them the value, make it easy to use, and celebrate every step forward. With these strategies, your CRM will go from a ânecessary evilâ to the MVP of your teamâs success.
Here are some steps to help you overcome resistance and get your team fully on board with using your CRM and seeing the vision of how it will benefit them.
Start with the Why: Show the Big Picture
People resist change when they donât understand the âwhyâ behind it. Begin by explaining how the CRM isnât just another toolâitâs a game-changer for their productivity, lead conversion, and client relationships and be sure to ensure that you are explaining how it will benefit the individual agent, not the company as a whole. Personal benefits are much more motivating than being told to use something so that the company can make its goals.
Try this: Share success stories from other teams or agents who saw real results by using a CRM. Highlight how it can make their daily grind easier and more rewarding.
Choose or Optimize the Right CRM
If the CRM feels clunky or doesnât align with your teamâs workflow, resistance is inevitable. Make sure the platform you choose is intuitive, integrates seamlessly with existing tools, and offers mobile functionality for agents on the go. If you feel as though you are under-utilizing all that your CRM has to offer, as a trusted advisor to give you some guidance or overhaul your system for you.
Try this: Involve key team members in customizing the CRM. When they feel like they have a say in the process, theyâre more likely to embrace the tool. If you need a second set of eyes on your system, we offer a free assessment of your account that can inform you of where to look to make improvements!
Make Training Practical, Regular, and Hands-On
Simply saying, âHereâs a new toolâgo figure it out,â is a recipe for frustration. Provide clear, engaging training that demonstrates how to use the CRM in real-world scenarios. Training once isn’t going to be effective, ensure that you are regularly covering the various ways to use your CRM so that everyone stays fresh on the process.
Try this: Host live demos and walk through everyday tasks like adding a lead, setting reminders, or tagging contacts. Provide cheat sheets or short tutorial videos for quick reference and one place that houses all the CRM rules and training so that they are set up to help themselves should they get stuck on what to do.
Lead by Example
As a leader, your actions set the tone. If youâre actively using the CRM and showcasing its benefits, your team is more likely to follow suit. This will also help you discover challenges before they have a wide effect and discover new ways to identify the hottest leads within your CRM.
Try this: Regularly highlight wins that come from using the CRM. For instance, share how an automated follow-up helped you close a deal or how the database streamlined client outreach.
Gamify Adoption
Competition always spices things up and, for us real estate nerds, it seems to motivate a lot of us. Turn CRM adoption into a game by rewarding those who engage with the platform consistently.
Try this: Tie rewards to activities that drive results, such as completing tasks, updating contact info, or tracking follow-ups in the CRM. Offer prizes for milestones like âMost Contacts Added This Monthâ or âFastest Lead Response Time.â Create a leaderboard to showcase top performers.
Address Resistance with Empathy
Some team members may feel intimidated or overwhelmed by the CRM. Instead of pushing harder, listen to their concerns and offer support.
Try this: Acknowledge the learning curve and celebrate small wins along the way. Building confidence will go a long way toward breaking down resistance. Schedule one-on-one sessions to troubleshoot challenges or answer questions as they may be reluctant to speak up in front of the group. Frame the CRM as a tool to support them, not replace them.
Make It a Habit
The best way to ensure CRM adoption is to integrate it into your teamâs daily workflow. The more you talk about how to use it, how it works, and how it benefits the agent, the better. By creating universal rules and a CRM Handbook for your agents to follow, you will help them build a strong foundation of habits to use for prospecting to grow their business and yours!
Try this: Set non-negotiables, like logging every new lead into the CRM. When the system becomes part of the routine, it feels less like âextra work.â Encourage agents to start their day by checking tasks and leads in the CRM. Build CRM updates into team meetings and one-on-ones.
Evaluate and Adjust
CRM adoption isnât a one-and-done effort. Regularly assess how the tool is being used and gather feedback from your team. If something isnât working, tweak it or consult with those in the know to find a better solution.
Try this: Conduct quarterly âCRM tune-upsâ to ensure the system is aligned with your teamâs evolving needs and goals. This will help to remind everyone of the basics and ensure that bad habits aren’t having a chance to form, leaving you with clean, reliable data that you can trust to help you find the next person to help buy or sell a home.
