Real estate conferences are always a good time and can be a transformative experience. You meet dynamic, like-minded people, get motivation and ideas from the industry’s best thinkers and speakers, and walk away with a real shot in your arm, ready to tackle your business in a whole new way. But…after a week or so, many of us tend to slip back into the behaviors and patterns we lived in before the conference, and other than riding that high for a short period, nothing changed at all.
Here are some strategies to use to ensure that the next time you attend a conference (cough, like FUBCON, cough,) you know you’re going to maximize your time, money, and energy and implement lasting positive changes to your business when you get home.
🏅 Set Your Goals
Think about the conference before you go and define your objectives. What are your goals in attending? Expanding your network, learning more about a specific topic, finding a new partner for a business opportunity, recruiting others to join your cause, or finding potential clients are all things you can accomplish while you’re there. By defining these goals specifically, “I am going to learn how to connect everything in my business to my Follow Up Boss account,” or “I am going to find another team to partner with and grow my business,” you will know exactly what you want to do and be much more likely to accomplish them.
🗓️ Plan Your Schedule
Look ahead at the agenda for the conference and make a plan as to what you want to attend and create a personalized schedule. Knowing where you want to be and when in advance will cut down on your game-time decision-making and reduce stress when you’re in an unfamiliar place and time zone. Be sure to also leave some wiggle room for breaks, meals, and spontaneous networking opportunities. You wouldn’t want to miss out on meeting someone fantastic if you are always rushing to the next event.
🤝 Be Prepared to Network
Can you describe who you are and what your business is within a few strong sentences? Prepare your elevator pitch in advance so that you can easily deliver it on the spot. Use any available event apps, Facebook Groups, or other social media to connect with people you want to meet before the conference begins. Having the initial formalities out of the way will make your in-person meetings more productive. Being approachable is also important, you never know who you will run into at the breakfast buffet or standing in line so keep your phone in your pocket and be open to chatting up strangers in any setting, opportunities abound if you are looking for them!
👩🏫 Attend Diverse Sessions and All Exhibits
A real estate conference is not the time to stick to your comfort zone. Of course, hit up the sessions most important to you, but take the opportunity to attend sessions and meet exhibitors that you are less familiar with or think you may not be interested in. Your perception of those topics or vendors may change and you may find just the thing that your business is missing!
📝 Take Notes and Ask Questions
Be sure to take notes and truly engage (where appropriate!) with those presenting. If it’s not welcomed during their presentation, stick around afterward to ask clarifying questions. The presenters, I am sure, are eager to share more and get to know the pain points in your business so that they can help. Taking notes may not seem like the cool thing to do, but our brains can only retain so much information. Documenting your notes and takeaways will be a valuable resource that you can use long after the conference is over.
✅ Decide Which Items You’re Going to Implement
Using your notes, decide which items you want to implement and make a list of what you want to implement when you get back. We suggest keeping a list either in the very beginning or end of your notes and jumping there as soon as you have an a-ha moment. Keep this running list during the conference and then revisit it when you get back. Some things you may add out of excitement and decide not to pursue, but having an easy-to-find list will be helpful in your next step.
🏗️ Make a Plan to Implement
Using the list you created during the conference, order these items as to which are going to move the needle the most for your business and start with those items first. If you have a team, delegate what you can to others to champion so you’re not doing it all yourself, and assign some rough deadlines on when you want to have these items implemented. Then go back and fill in the individual steps to complete each item to make smaller deadlines, giving you a solid plan to implement the things that you learned.