The Teams Report is something that we are excited about because it uncovers critical insights on how top teams structure their organizations, manage lead gen, compensate team members, and much more. It’s a must-read for anyone looking to understand the future of real estate teams.
It Includes:
The spending habits of teams and how they drive top-line growth
The untapped potential of Sphere of Influence (SOI) marketing, which remains underinvested by most teams
Why teams are optimistic about growth despite current market disruptions
Also watch our latest episode of Powering Real Estate, in which we dive deep into creating a handbook for your CRM to ensure full adoption from your team. Be sure to click the link to the free template so that you can make a copy and easily begin creating one for your business!
The June 1 mark has passed and you are likely seeing changes within your inbox with how emails are delivered and facing some challenges with your attempts to reach your audience. Never fear, Dear Reader! We have the tools and strategies to help you stay informed and confident in this new territory and keep your computer out of the dumpster. Use the links and strategies below to learn more about what is going on and how to combat those ever-evolving spam filters from blocking your valuable information from reaching its destination.
Re-authenticate your custom domain. Yes, even if you’ve already done this! Small shifts have happened since the February calls to authenticate your custom domain and it may have altered the authentication without your knowledge. Pop back in and make sure that this is done properly, and our friends at Follow Up Boss have updated the process to make it even easier for you to do!
Make sure you are considering all strategies available to you to fight spam blockers. This includes reviewing your content for keywords that may be flagged and regularly reviewing your numbers to make small tweaks that improve your credibility scores. You can consult our guide here!
Segment your database to ensure that you are only sending messages to the right audience. This means to separate your contacts using stages, tags, custom fields, and Smart Lists so that you can better understand who is receiving your content and for what reason. We teamed up with Follow Up Boss to teach you how to do this during this video.
Search and learn about implementing email authentication protocols like Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) which add an extra layer of security to your emails.
Check your business registration within Follow Up Boss. Ensure all your information is up to date and you have a physical address listed. If that is missing it will also affect your deliverability rates. Use this link to learn more about this feature within FUB.
Staying ahead of the competition requires innovation and adaptation. While traditional marketing strategies like flyers, open houses, and networking events still hold value, the digital age demands more dynamic approaches. One is podcasting, and there are a surprising number of benefits to this creative marketing.
🎙️Podcasting has seen a meteoric rise in popularity over the past decade. According to Edison Research and Triton Digital’s Infinite Dial 2023 report, over 60% of the U.S. population (approximately 212 million people) have listened to a podcast at least once. Moreover, 41% (approximately 144 million people) listen to podcasts monthly, and 28% (around 98 million people) are weekly podcast listeners.
🎙️ One of the key benefits of starting a podcast is the opportunity to establish yourself as an authority in the industry. By sharing insights, market trends, and expert advice, you position yourself as a knowledgeable and trustworthy professional. This can significantly enhance your reputation and make you the go-to expert for clients seeking reliable information and guidance.
🎙️ Podcasts allow for deep dives into topics that are important to your audience. Whether it’s discussing the intricacies of buying a first home, the latest market trends, or investment strategies, you can provide valuable content that educates and informs. This not only helps build trust but also keeps your audience coming back for more.
🎙️ Unlike written content, podcasts offer a unique opportunity to create a personal connection with your audience. The human voice conveys emotion and personality in ways that text alone cannot. This personal connection is crucial. Buying or selling a home is a significant decision, and clients want to work with someone they feel comfortable with and can trust. A podcast can humanize your brand, allowing potential clients to get to know you on a more personal level before they even meet you.
🎙️ Podcasts are easily accessible and can be consumed on the go, whether listeners are commuting, working out, or relaxing at home. This convenience factor means your content can reach a wider audience than traditional marketing methods. Additionally, podcasts can be distributed across multiple platforms such as Apple Podcasts, Spotify, Google Podcasts, and your own website, maximizing your reach and visibility.
🎙️ Podcast episodes can be repurposed into other content forms such as blog posts, social media snippets, and email newsletters. This not only saves time but also ensures a consistent message across all your marketing channels.
🎙️ Podcasts can be a powerful lead-generation tool. By consistently providing valuable content, you can attract potential clients who are interested in your expertise. Incorporate calls to action within your episodes, such as inviting listeners to visit your website, sign up for a newsletter, or contact you for more information. This can drive traffic to your digital platforms and convert listeners into leads.
🎙️ Podcasts can open doors to new business opportunities. Interviewing industry experts, local business owners, or satisfied clients can create networking opportunities and partnerships that can further enhance your business.
Staying organized and efficient is crucial to your success and there’s no better tool to achieve this than a solid CRM system. We install Ferrari engines into Follow Up Boss Accounts every single day, but our efforts would be lost if the agents fail to understand how to use the system that we installed.
One way we combat this is by building a manual for the team to unite behind, and we’re here to show you how to build a similar one for your team!
Understanding why you need a handbook for your CRM will assist you in creating one. It will ensure that everyone, from new hires to seasoned veterans, is using the same definitions for stages and tags and managing the database of leads in the same way.
Having this also streamlines your operations, reducing the risk of errors and missed opportunities. It also helps your team have the knowledge and confidence to work independently and excel in their roles. If they have a reference point for troubleshooting, they will experiment more with advanced features which fosters a culture of continuous learning and innovation.
Work to clearly show all processes, best practices, and tips so that your team is harnessing the full power of your CRM. Cover how you want your leads managed, follow-up protocols, and client communication strategies so that you can feel confident that no matter which member of your team receives a lead, they will know exactly what to do with it.
Do not assume that everyone will understand a basic description. Go into as much detail as you can, likely more than you think is necessary, and be sure to use screenshots and links to a quick video tutorial wherever possible.
Approach this project as something ongoing, it’s definitely not a set-it-and-forget-it scenario. With every change, new lead source, and tool you integrate you will need to go back to update the document and re-circulate it for your team. Best practice here is to update one live document and ask your team to bookmark it rather than having to circulate updated .pdfs over and over again. This will ensure that they are always viewing the most up-to-date information.
Your tech stack includes any digital tools or software that you use to power your business. There’s an offer on every corner to solve all of your problems and it can be hard to sort out what truly solves your pain point or is just an exciting new thing to try.
In addition to your budget, there are a lot of things to consider when making these decisions. In the below video, we walk you through the decision-making process and offer strategies to use to ensure that you are making the best decisions for the health of your team and your wallet.
We also offer you a list of our Tech Stack Recommendations. These are tools that our clients all across North America use to run successful teams that we have a great experience with and would recommend to others to use. Each tool is linked to their website so that you can learn more or set up a demo!
Enjoy!
⭐️ Special Note for our Amazing Clients: Please chat with your Account Manager before signing up for any new integrations or tools so that we can give you insights as to whether or not you truly need something and we can also likely save you money!
Putting together a sales meeting twice a month or even weekly can be a challenge! Including a brief training is something that will really help your team get a lot of value from the session together, but it often takes time to research and prepare.
Set aside the time within your meeting for this training, and then let us do the heavy lifting! Use our Follow Up Boss Playlist for agents to supply you with a short training video to watch as a group and discuss during your meeting.
Choose one video from the playlist to cover each meeting and revisit often as we will be continually adding to this to help support you in your quest for building the perfect real estate team.
You might also want to check out our full list of offerings for more in-depth training sessions.
Effective communication is key in any business, but especially so in real estate as this element can make or break your transactions and growth. Email remains a primary channel for connecting with clients, colleagues, and prospects however, the constant battle against spam filters can hinder the delivery of crucial messages. By understanding the nuances of spam filters and implementing proactive measures, you can ensure messages reach the intended recipients, fostering stronger relationships and enhancing your overall success.
No one wants their inbox junked up and major email providers are putting in place efforts to help protect us from spam. Still, if you don’t approach your marketing in a strategic, meaningful way, you’ll end up right alongside that nice Prince who can’t seem to find anybody to take his millions off his hands.
Here are some strategies you can implement to prevent your emails from landing in the dreaded spam folder:
💌 Establish Credibility Building trust with clients and the public is the foundation of a secure business. When your emails consistently end up in spam folders, it can erode the credibility you’ve worked hard to establish. By taking preventive measures, you ensure that your messages are seen by the right people at the right time.
💌 Authenticate your Custom Domain to Improve Email Deliverability Our besties at Follow Up Boss have created a way for you to authenticate your domain so that you can set your marketing emails up for the best chance of landing in the hands of future business. Use this link and follow the steps to further protect your efforts!
💌 Understand Spam Filters Before diving into prevention strategies, it’s essential to understand how spam filters operate. These filters use complex algorithms to analyze various aspects of an email, such as content, sender reputation, and engagement metrics. By staying informed about these factors, real estate professionals can tailor their communication to align with spam filter criteria. Research the filters that you encounter during your everyday business to learn more about how they work and how you can structure your messaging to not get flagged.
💌 Craft Relevant Content One of the primary triggers for spam filters is irrelevant or suspicious content. Focus on writing emails that are informative, personalized, and directly related to your recipient’s interests. Avoiding excessive use of promotional language and ensuring the content adds value can significantly reduce the chances of triggering spam filters.
💌 Maintain a Healthy Sender Reputation Your sender reputation plays a crucial role in email deliverability and consistently sending emails that are marked as spam will harm your reputation. To maintain a positive sender reputation, regularly clean your email list, promptly handle unsubscribe requests, and encourage recipients to mark your emails as ‘not spam’ if they find them valuable.
💌 Use Authentication Protocols Implementing email authentication protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) adds an extra layer of security to your emails. This helps verify your legitimacy, making it less likely for spam filters to flag.
💌 Encourage Engagement Spam filters often take user engagement into account. You can encourage recipients to interact with your emails by including clear calls-to-action, relevant links, and interactive content. Higher engagement rates signal to spam filters that your emails are desired and legitimate.
💌 Regularly Monitor Deliverability Metrics Regularly monitor key deliverability metrics, such as open rates, click-through rates, and bounce rates. Analyzing these metrics provides insights into the effectiveness of your email campaigns and allows for adjustments to be made to improve deliverability.
